The most successful retail beach chair program will begin with the selection of a pattern, or patterns, as the focal point of the assortment; coordinating stripes and solids are then added to emphasize that fashion statement. It’s an eye-catching way to attract attention and build a multiple purchase.

Most beach chair purchases are made on impulse in your store, and over 80% of those are made by women; they know fashion and want colorful product.

Rio was the first beach umbrella manufacturer to make and sell umbrellas with authorized Sun Protection Factor (SPF) ratings. All of our umbrellas are rated with an SPF of 50 or more and approved for use and recommended by the American Skin Cancer Foundation.

Rio offers a wide variety of sizes and features in a complete line of umbrellas that coordinate with the fashion colors of our beach chairs. Every size, shape and feature you need is available from Rio.

Rio Brands is the exclusive manufacturer of "Wonder Wheeler" beach carts; with 5 models to choose from many retailers now offer two or more. Wonder Wheelers have become the most sought after beach product in recent years and many consumers are now trading up in both features and price.

See our complete line of Wonder Wheelers and more exclusive beach accessories including the beach umbrella table and the best umbrella sand anchor on the market.